In the late 1960's Jim O'Neal found himself at the forefront of the two-wheel movement. A local dealer from LA County, Jim pushed himself on modified machines to race on the dirt across America. It wasn't long before Jim realized the need for better equipment to battle against competitors, as well as the harsh conditions the rugged tracks and terrain brought forth. Thus, passion led to innovation and in 1970 O'NEAL USA was born. Building Protective equipment, apparel, helmets and accessories soon became more than a company profile, but in fact, a life's mission statement.